NINI WORKS TO ELIMINATE ANIMAL IVORY IN JEWELRY, FINE ARTS AND LUXURY BRANDS

NiNi is a campaign to fight elephant poaching and to promote Nuvory as a natural, sustainable, compassionate alternative to animal ivory.  

An initiative of Dutch jewelry designer Couleurs de Géraldine, NiNi has four main parts:

  • Support conservation and community groups fighting to protect elephants and their habitats

  • Engage opinion leaders to advocate eliminating the ivory trade

  • Work to better inform consumers worldwide about the bloody truth behind the ivory trade

  • Promote use of Nuvory – a natural material which is a perfect substitute for animal ivory

 
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STOP THE IVORY TRADE

NiNi aims to help curb demand for animal ivory by educating consumers and by promoting a natural, sustainable alternative.  And by supporting anti-poaching activities, interdiction and market regulation, NiNi joins in local and international efforts to reduce the supply of animal ivory. 

By pledging part of profits to conservation and community groups, Couleurs de Géraldine supports those working on the front lines of elephant protection. By featuring Nuvory as a perfect substitute, CdG helps reduce demand for animal ivory.   By educating about and advocating against the murderous ivory business, NiNi strives to sensitize, engage and influence the luxury market about the true costs of using animal ivory.   And by sponsoring NiNi, CdG makes it possible for everyone to do their little bit to bring an end to the ivory trade.

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THE MOST BEAUTIFUL IVORY IN THE WORLD COMES FROM A TREE.

 
 

A key feature of NiNi is to promote the use of Nuvory - the nut of the South American Elephant Palm – as a totally natural, compassionate, sustainable alternative to animal ivory.  Nuvory can help elephants, help save rain forests, provide support for traditional artisans and local communities - and it also happens to be very beautiful. 

NiNi is sponsored by Dutch jewelry brand Couleurs de Géraldine.   

Nuvory jewelry creates a rare ‘win-win-win’ situation. In addition to being very beautiful, your purchase of jewelry made from Nuvory contributes in the following ways: 

  • You provide financial support to organizations active in elephant conservation and protection

  • You create economic opportunities for artisans in Italy and South America

  • You encourage protection of forest ecosystems in South America

  • You join a community of consumers concerned about the murderous ivory trade

  • You undercut the notion that wearing ivory is a status symbol

  • You support NiNi’s educational, advocacy and networking activities

  • You help curb demand for animal ivory

  • And because every little bit counts, you help save an elephant !