NiNi's principal goal is to help save elephants.  Through education, advocacy and most importantly, by offering a perfect substitute for animal ivory in fashion and luxury brands, NiNi aims to help reduce demand for objects made from elephant tusks.  It seems pretty basic that if we can somehow reduce the demand for ivory, fewer elephants will be killed for their tusks.  

But the campaign will yield other important benefits. This is because using Nuvory can also save South American rainforests, help local communities to thrive and provide support for artisans struggling to preserve ancient skills and traditions. 


Save Rain Forests

Today, ‘nut ivory’ is found growing in the wild in the equatorial forests of Ecuador, Colombia and Brazil.  But the Elephant Palms in these rain forests are at risk from competing land uses.  Once local populations view nut ivory as a valuable commodity, new incentives for conservation will be created and protecting the rain forests will become a local priority.  A growing market for Nuvory will encourage those populations to preserve their forests, rather than to clear them for farming or plantations.


Support Local Communities

NiNi supports local communities in several ways.  In South America, gathering and working with nut ivory provides jobs, opportunity and income. Indigenous and local populations will benefit as nut ivory is recognized as a valuable commodity. Introduction of a sustainable ‘cash crop’ can have a trans-formational effect on these communities.  And in Africa and Asia, communities near elephant habitats will benefit from financial support for their conservation efforts. Moreover, NiNi will actively promote elephant tour-ism -  fostering economic growth while creating incentives to protect elephants rather than to hunt them.  


Sustain Artists & Ancient Traditions

CdG works with master artisans who preserve ancient crafts and traditions as they produce jewelry and works of wearable art.  NiNi aims to expand the market for jewelry made with Nuvory, thus providing a stable livelihood for more artists and permitting the master craftsmen and women to train the next generation in heritage practices.